Teaching | Jamie L. Grigsby, Ph.D.

Publications

Saenger, Christina, Robert D. Jewell, and Jamie L. Grigsby (2017), “The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations,” Journal of Advertising, 46(3), 424-439.

Link to Article

Research

Conference Presentations

Grigsby, Jamie L., Robert D. Jewell, and Colin Campbell (2017), “Forget Your Regret: Invoking Post- Purchase Hyperopia Mitigates Impulse Purchase Regret,” 2017 North American Conference for the Association of Consumer Research, San Diego, CA.

Zamudio, César, Hua (Meg) Meng, and Jamie L. Grigsby (2017), “In the Nose of the Beholder: Constructed Product Attributes Drive Olfactory Product Purchases,” 2017 Summer AMA Conference, San Francisco, CA.

Trivedi, Dharti and Jamie L. Grigsby (2016), “2016 Who Went Where? Survey,” 2016 Summer AMA Conference, Atlanta, GA.

Grigsby, Jamie L. (2016), “Toward a Better Understanding of Consumer Response to Native Advertising,” Special Session, 2016 Marketing & Public Policy Conference, San Luis Obispo, CA.

Grigsby, Jamie L. and Paul Mills (2015), “2015 Who Went Where? Survey,” 2015 Summer Marketing Educators’ Conference, Chicago, IL.

Grigsby, Jamie L. (2014), “The Evolution and Dynamic Persistence of Impulse Purchasing,” Graduate Research Symposium, Kent State University, Kent, OH.

Research in Progress

Zamudio, César, Hua (Meg) Meng, and Jamie L. Grigsby, “In the Nose of the Beholder: How Consumers Construct Scented Product Knowledge and Purchase Outcomes,” revisions being completed for second review at the Journal of Business Research.

Grigsby, Jamie L., Robert D. Jewell, and Colin Campbell, “Giving in to the Urge: Exploring the Consequences of Impulse Purchases”, manuscript writing in progress.

Grigsby, Jamie L., César Zamudio, and Robert D. Jewell, “How Writing Reviews Influences the Review Writer,” manuscript writing in progress.

Grigsby, Jamie L., Robert D. Jewell, and César Zamudio, “A Picture is Worth a Thousand Words: Storytelling and Narrative Transportation with Picture-Based Ads,” data collection in progress.

Grigsby, Jamie L., Robert D. Jewell, and César Zamudio, “Telling In-Feed Stories: The Influence of Story Characters on Narrative Transportation in a Native Advertising Setting,” data collection in progress.

Trivedi, Dharti and Jamie L. Grigsby, “A Meta-Analysis of Aesthetic Preferences: Is Beautiful Better?”, data collection in progress.