JAMIE L. GRIGSBY, PH.D.
940-397-4834
Midwestern State University
Consumer Behavior
An exploration and evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation.
Spring 2018: 1 section
Fall 2017: 1 section
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Principles of Marketing
A description and analysis of business activities designed to plan, price, promote, and distribute products and services to customers. Topics include the marketing environment, consumer behavior, marketing channels, governmental regulations, advertising, and current marketing practices.
Spring 2018: 1 section
Fall 2017: 2 sections
Digital and Social Media Marketing
An exploration and evaluation of marketing activities as they pertain to social media and an organization’s online presence. Topics include the various tools available to marketers for establishing a social media presence, evaluating the effectiveness of social media strategies, and the use of online tools like paid ads as part of an integrated marketing campaign.
Spring 2018: 1 section
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Teaching Experience
Kent State University
Services Marketing
This services marketing course provides an integrated understanding of what is required to develop and market a successful service to a chosen target market. Positioning of a service product can be achieved through the “4 Ps” tactics originally used for goods marketing in addition to three new Ps” for services, which include design of the delivery process, recruitment and training of people, and developing appropriate physical evidence. Readings, lectures, tests, and experiential activities are used to develop and assess learning.
Spring 2017: 1 section
Fall 2016: 1 section
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Consumer Behavior
Focus is on the decision-making processes of the individual consumer and the psychological, sociological, cultural and economic factors that influence those choices. Understanding why consumers behave in the way that they do is the heart of the study of consumer behavior and informs the formulation of marketing strategy. Periodically offered as an online course.
Spring 2016: 1 section
Fall 2015: 1 section
Advertising and Promotion Management
This course increases students' understanding of advertising concepts as well as the structure and functions of different "players" within the industry. Course material integrates marketing and advertising theory with application in advertising decision-making.
Summer 2016: 1 section (online)
Summer 2015: 1 section (online)
Summer 2014: 1 section (online)
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Marketing Research Lab
This course is taught in a business laboratory environment as a supplement to Research for Marketing Decisions. The lab environment is designed to reinforce and practice skills learned in the Research class. This will be achieved by defining a relevant research problem that students will work on in teams throughout the entire semester. Students will then take information learned in the research class and apply it to their research problem in the course lab environment.
Spring 2014: 1 section
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Marketing Tools Lab
This is a parallel lab course to support the Marketing Tools class (MKTG 35011). This lab aims to enhance students’ skills with Microsoft programs such as Excel and PowerPoint. These skills will assist students with marketing analyses, and business presentations.
Fall 2013: 1 section
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